CONTENT, EDITORIAL & INTERVIEWS
One of my areas of expertise is in creating website, blog, journal, email, social media and all other creative content for companies. By using skills in content, email and referral marketing and native advertising, I enhance company’s value and brand awareness through education and creativity. I write about a variety of holistic living topics ranging such subjects as from health, wellness, and herbalism, to science, travel, education, and environmental justice and politics. Samples and links are attached, and please reach out for independent contract rates, as well as, additional scientific and academic writing samples.
I currently work as Marketing and Content Manager for The Fifth Kingdom. The Fifth Kingdom is a corporate entity that encompasses Torii Labs, The Medicinal Mushroom Company, The Alchemist's Kitchen, Plant Alchemy and Psynergia Alliance.
Current Employment
The Fifth Kingdom - Managing and creating all marketing, creative and content, including copy, newsletters, blog content, and social media. Building our community of contributors with experts in the fields of health and wellness, mycology and more. Handling all digital marketing. Measuring and reporting on the performance of all digital marketing and PPC campaigns, identifying trends and insights, brainstorming new and creative growth strategies. Creating brand and influencer relationships. Using background in herbalism, ethnobotany and health lifestyles to influence work. I also teach monthly classes surrounding seasonal topics such as medicinal mushrooms, botany, sustainability, ecology, herbalism and psychedelics.
Activist Manuka - Writing and managing all content, including newsletters, blog posts and press releases. Subjects written surround Manuka honey, New Zealand, wellness and surfing.
Past Employment
Headed for College - Working part-time with high school students to brainstorm and edit their college application essays. Providing overall essay development and teaching students how to structure an essay and tell their story.
Center for Responsive Schools - Designing scalable, high-quality mindfulness activities that foster Mindfulness practices for students in classrooms K-8 for Fly Five Social-Emotional Learning Curriculum (SEL). Researching, creating and revising mindfulness activities to align with a specific social-emotional skill for students in my specific grade span (3-5).
House of Citrine - Working as head writer of the publication. Authoring articles to educate readers on topics such as health, wellness, herbalism, science, sustainability, environmental justice and politics, travel, music, art, and other conscious living subjects. Ghost writing company articles, and directed ideas for the publication. Planning and supervising events by contacting vendors, soliciting donations, and organizing all logistics. Utilizing strong interpersonal skills in interviewing conscious influencers and created collaborations with sustainable businesses to partner with and produced unique travel guides showcasing global communities. Performing extensive interviewing with prominent members of the health and wellness community. Personally able to increase readership growth from 6,000 to 13,000 in less than a year.
Evolution Botanicals - Responsible for the creation of engaging content that educates, inspires, empowers and motivates the community to purchase and use health products to support wellbeing in a way that aligns with the latest evidence-based research and brand voice. Work frequently with MailChimp, assist in product formulation and other managerial tasks.
Raw Forest Foods - Writing and revising all website copy to translate botany and science jargon for customers. Led to increase in sales and positive analytics of user website experience.
NZ Natural Formulas- Working to update customers on events, generate sales and develop creative marketing strategies to the business as a freelance, part-time social media manager. Supervising all editorial content on Facebook and Instagram and creating all email newsletters distributed to over 2,000 subscribers. Created email marketing campaign with content newsletters based around health and wellness, while analyzing key trends and data.
Interviews
Uncomfortable Revolution - Personal story about living with and overcoming chronic illness.
Passion Passport- Interview about my ethnobotany research work in New Zealand and my views and career goals in regards to conservation and environmental justice.
Roots and Grains - Interview surrounding my health and wellness career and my views in environmental sustainability.